Zero to One
The contrarian filter. Not which customer to call on Monday.
THE SUPERFOUNDER / BOOK + 6-WEEK COURSE
The decisions
the canon books
leave on the table.
The SuperFounder is a 240-page founder operating book and a 6-week operating course for founders between first customer and first real team.
By Lawrence Colbert Hardcover $36 · Ebook $18
THE FOUNDER’S OPERATING BOOKVOL. 01 / 2026
01THE GAP
You’ve read the books.
Monday is still yours to figure out.
Good ideas change how you see.
A cadence changes what you do.
The Lean Startup
The learning loop. Not the one experiment your team should ship this week.
The Hard Thing
About Hard Things
The weight of judgment. Not how to put your next hard call in writing.
The SuperFounder makes Monday clearer.
A companion in practice, not a summary. No affiliation with the referenced books or authors.
02THE CADENCE
Six weeks.
Six decisions that matter.
One short film. One page. One field.
Then back to your company.
WEEK 1
Truth
Ask for evidence. Not encouragement.
Customer conversations that survive the Mom Test. Find out what happened, not what might.
WEEK 2
Wedge
Choose the slice you can own.
The monopoly slice, not the market. Write down the narrow customer you can serve unusually well.
WEEK 3
Loop
One metric. One experiment.
Make the learning loop small enough to finish. Agree on the result before you run the test.
WEEK 4
Owner
Leave the technician seat.
Stop being the company’s most expensive workaround. Give one recurring decision a real owner.
WEEK 5
Wartime
Put the hard call in writing.
A decision you can explain to the team. State the trade-off, the cost, and when you will revisit it.
WEEK 6
Speed
Be inefficient on purpose.
Know where speed is worth the mess. Keep one deliberate inefficiency and retire one accidental one.
Four hours a week. Six weeks. The work is the curriculum.Explore the course
03THE BOOK
Built to be opened.
Not just finished.
240 pages. Eight chapters.
A place to return when a decision is due.
TABLE OF CONTENTSPAGE
- 00Read this before Monday008
- 01The operating week022
- 02Truth: the customer record040
- 03Wedge: the narrowest useful market068
- 04Loop: one metric, one experiment096
- 05Owner: leave the technician seat130
- 06Wartime: the hard-call memo166
- 07Speed: deliberate inefficiency202
Two opening chapters. Six operating decisions. Briefs, prompts, and room for your own answers.
A closer look at the book04A USEFUL FILTER
For people with
something to operate.
The SuperFounder is for first-time founders with a live product or a serious pre-launch, and operators becoming CEOs.
This is for you if
- You have a live product or a serious pre-launch.
- You are moving from operator to CEO.
- You need a repeatable week, not another framework.
This is not for you if
- You are collecting ideas, not testing one.
- You want motivation more than decisions.
- You will not talk to customers.
05CHOOSE YOUR FORMAT
A book. A course.
A more accountable six weeks.
Start with the format you’ll actually use.
No subscriptions. No invented discounts.
THE SUPERFOUNDER BOOK01
The book
$36hardcover
or $18 for the ebook
The 240-page book, operating prompts, and weekly tools.
- Eight chapters, built around decisions
- One-page briefs and scorecard prompts
- Read at your own pace
THE SUPERFOUNDER COURSERECOMMENDED
The course
$590one-time
or $225/month for 3 months
The SuperFounder: Six Weeks. The book, six films, and weekly decision briefs.
- Six weeks · four hours each week
- The book is included
- A plain 14-day course refund
THE SUPERFOUNDER COHORT03
The cohort
$1,100one-time
Application · 25 people per cohort
The book, course, office-hours cohort, and weekly scorecard.
- Small-group office hours
- One decision reviewed every week
- Cohort dates to be announced
All prices are in US dollars. The three-payment course plan totals $675. The course includes the book and a 14-day refund window.
06THE WEEK IN PRACTICE
A week you
can account for.
Five questions. Evidence in plain language. No dashboard theater.
This is a sample operating week. Change the states to make it yours. Your scorecard stays in this browser.
Read the operating methodTHE WEEKLY SCORECARD
WORKING COPYWeek 03 / Loop
4 / 5 decisions accounted for
01
Did we talk to real customers?
Three conversations. Exact words, not compliments.
02
Did we name the decision?
Improve first-week activation for independent studios.
03
Did we choose one useful metric?
First project completed within 48 hours.
04
Did someone own the next step?
Maya owns the onboarding test. Review on Friday.
05
Did we ship the experiment?
The new first-project flow is still in draft.
Keep the evidence. Change the decision.SF / 03
08SAMPLE NOTES
The kind of response
we’re building for.
Illustrative notes, not testimonials.
No reader endorsements are claimed.
“I wanted a way to turn the reading into a week I could actually run.”
“The scorecard makes the unanswered decision harder to hide.”
“A short brief. A clear owner. Something to ship by Friday.”
09A FEW PRACTICAL QUESTIONS
Before
you begin.
All questions & answers ↗What is the refund policy?
The course has a 14-day refund window from purchase. If it is not right for you, contact info@billionaireplc.com within 14 days for a course refund. There is no free trial. Book returns and The SuperFounder Cohort terms must be confirmed before live sales begin.
How much time does it take?
Plan on four hours a week for six weeks. Each week includes a 12-minute film, a one-page brief, and a scorecard field. Most of the time is spent doing the work in your company, not watching lessons.
When does the next cohort start?
The SuperFounder Cohort dates have not been announced. Each office-hours cohort is capped at 25 people. Applying does not reserve a seat or commit you to a payment. The six-week course is designed for independent study.
Is the book included in the course?
Yes. The $590 course, or $225 per month for three months ($675 total), includes the book. The SuperFounder Cohort at $1,100 includes the book, course, office-hours cohort, and weekly scorecard. Book format and fulfillment details will be confirmed before live sales.
What is the imprint relationship?
The SuperFounder is written by Lawrence Colbert and published under the Billionaire Collection imprint. It has its own editorial identity. The referenced founder books and their authors are not affiliated with or endorsing The SuperFounder.